fullbeauty.com Partners with Mia by Amoena to Offer a Line of Plus Size Bras That Feature Weightless Support and Ultimate Comfort

New York, NY (PRWEB) February 07, 2012 - fullbeauty.com, a revolutionary lingerie website that is part of Redcats USA’s OneStopPlus Group, announced today that it will be offering plus size bras from Mia by Amoena, an innovative product line that features groundbreaking technology and sophisticated designs, adding to fullbeauty’s definitive selection of bras that serve as wardrobe foundations.

Amoena’s line of beautiful lingerie offers the perfect combination of comfort and design with a cut specially developed to ensure reliable fit. Mia by Amoena’s unique patent-pending technology is the world’s first lingerie line with temperature-equalizing Comfort+ technology. Feminine and flirty bras are made from Comfort+ material, an Outlast® fabric densely saturated with micro capsules that regulate and balance fluctuations in a woman’s body temperature. The Comfort+ technology transfers heat away from, and back to, the body as needed, absorbing excess heat during a rise in temperature and gently releasing it when body temperature decreases. fullbeauty.com will offer Amoena bras in band sizes from 32 to 46 and up to an I cup in select styles; prices range from $66.00 to $77.00.

“fullbeauty.com offers true innovation in design and function and a no-compromise shopping experience,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty.com. “Partnering with Amoena is a great opportunity to add another innovative brand to our expansive collection of both proprietary and national brands, giving our customers an even broader selection of sexy bras that look fabulous and provide ultimate comfort.”

fullbeauty.com is the definitive solution for the 62 percent of U.S. women who are plus-size, and the 80 percent who are wearing the wrong size bra, as it provides an incredible selection of lingerie that has been especially designed for curvy women. Originally launched in September 2011, fullbeauty.com is a natural extension of the company’s plus-size women’s apparel business and is validated by its expertise in plus-size fit, quality, innovation and service. The website features plus size bras (from 36B to 50N) and lingerie representing the most comprehensive range of brands, styles, sizes and colors available anywhere in the world. Proprietary brands include: Comfort Choice®, Amoureuse® and Dreams and Co®.

For more information, please visit: http://www.fullbeauty.com our Facebook page and follow us on Twitter.

fullbeauty.com is a division of the OneStopPlus Group, the preferred brand portfolio of women’s apparel, shoes, lingerie, men’s and home products dedicated to plus sizes. Proprietary brands in the OneStopPlus portfolio include: Woman Within® (WomanWithin.com), Roaman’s® (Roamans.com), Jessica London® (JessicaLondon.com), Full Beauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), Bargain Catalog Outlet – BCO® (BCOutlet.com) and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.

CHENGDU, China, Feb. 4, 2012 /PRNewswire via COMTEX/

“To help every girl transition into wife in her once-in-a-lifetime big day, we fixed our attention on plentiful girls who have problems in choosing their right sizes through online shopping. Fantastic wedding dress styles along with comfort are available in all sizes for our customers, who will enjoy plus love from plus size wedding dresses,” according to Andy, the manager of Milanoo Wedding Dress Department.

With the coming of Valentine’s Day, Milanoo offers discounts of extra 20% off, which reduces prices for economic benefit for full figured brides-to-be. A tip for your buying at Milanoo is that these special offers are not available on other special promotions. Styles of A-line and V-neck are the main recommendations, and sweet heart style, ball gown wedding dresses, short sleeves are also ideal style choices.

The web pages of milanoo.com display their widest wedding dress collection through their gorgeous preview images so that one will be able to easily pick up their dream style according to her taste. The company offers wedding dresses for a competitive price and also proposes an option of online purchase. To get more information about Milanoo’s wedding dresses please log on to their official website http://www.milanoo.com/en/promotions/specials-id-112159.html.

About Milanoo
A much preferred destination for all fashionable and trend conscious people, the company offers a wide array of chic and unique dresses that will definitely help steal the gaze of others. You can order your dream wedding wears, cosplay dresses and accessories and stun the crowd this New Year. Comfort, uniqueness and elegance are some of the main characteristics to please Milanoo’s women consumers. With its dedicated team of designers the company caters offline as well as online demands of their consumers. You can also visit its website to get a tailor made dressing solution for you.

BrylaneHome® announced this week that it has rolled out an even bigger assortment of seating options for Spring/Summer 2012 with trendy new styles and comfortable designs.

With the phenomenal success of its new seating line, BrylaneHome®, home and lifestyles brand in the portfolio of Redcats’ OneStopPlus Group, announced today that it has rolled out an even bigger assortment of seating options for Spring/Summer 2012 with trendy new styles and comfortable designs.

The BrylaneHome® Plus Size Living Collection specializes in unique, “hard-to-find” products at affordable prices that improve the customer’s overall lifestyle and adds comfort and beauty to their day-to-day life. Since the initial launch of this innovative product line, The BrylaneHome® team has developed an extensive selection of furniture as part of the BrylaneHome® Plus Size Living Collection, which currently features the largest assortment of seating options for plus size customers.

With a focus on style and comfort, BrylaneHome® designed the following Plus Size Living chairs/recliners for the spring/summer season:

• Armless office chair with 29” seat and 25% more foam for extra comfort; 500 lb. capacity
• Three-in-one massaging recliner rocker blends the aesthetics of an upscale recliner with the wellness benefits of a massage chair (supports up to 350 lbs.)
• Faux leather recliner is lever operated and richly cushioned (supports up to 350 lbs.)
• Faux leather office chairs built with wide seats and extra weight capacity
• Storage chaise lounge designed with flip open seat for convenient storage of blankets, pillows, books and more (supports up to 350-lbs.)
• Queen Anne style push back recliner (supports up to 350 lbs.)
• Extra-wide wingback chair (supports up to 350 lbs.) and matching storage ottoman, both upholstered in rich chenille fabric

“With an ever-growing number of plus-size consumers, the demand for specialty products that cater to this emergent market segment has never been greater,” said David Milgrom, Vice President/General Brand Manager for BrylaneHome®.

“To respond to the needs of this under-served sector, the BrylaneHome® team has continually developed new products for our exclusive Plus Size Living collection, including furniture and health focused products, to improve the quality of life for plus size men and women.”

To promote the launch of its expanded BrylaneHome® Plus Size Living Collection, the brand is offering customers 25% off their highest priced item from now until 2/28/12 with coupon code BHPSLPR25.

Check out BrylaneHome® Plus Size Living at BrylaneHome.com and order anytime 24/7. Customers can also join the thousands of fans who are following BrylaneHome® on its Facebook and Twitter pages.

OneStopPlus.com® is the #1 destination to shop for plus sizes, an online marketplace featuring thousands of brands and products that are specifically targeted to plus size customers.

LONDON, February 2, 2012

Our continental customers tell us that plus size fashion is very difficult to find in many European countries, so we at Littlewoods Europe have now have our largest range of women’s plus size clothing available online with over 1,500 lines available in sizes up to 32.

Our Confident Curves range, launched in autumn 2010, has proven very popular and due to huge customer demand, our confident curves collection has been extended this season with even more pieces. Lines in our Confident Curves range now include dresses, jeans, trousers and skirts.

Designed to celebrate feminine curves, our Confident Curves ranges include an invisible stretch jersey control panel that smoothes the waistline and bottom to give a sleeker silhouette. Our fashionable footwear ranges are also available in larger sizes and wider fits with cool wedge sandals and the cutest pumps available in up to size 9.

Littlewoods Europe’s exclusive So Fabulous collection features this season’s key pieces, like plus size maxi dresses among over 300 lines in sizes 14 to 32. So Fabulous is designed and created to flatter curves, rather than simply creating a larger version of standard clothing ranges.

A spokesperson for Littlewoods Europe said: ‘We are delighted to bring even more plus size fashion to our customers in Europe. Our collection is designed to compliment and celebrate women’s curves. It’s contemporary and completely fashion forward from statement prints to retro styles, allowing women to choose the latest looks whatever their size.’

Littlewoods Europe launched on 27th August 2009 is aimed at women who want the convenience of home delivery from one of their favourite British online retailers. Delivery is free shipping to customers placing orders over EUR30. Littlewoods Europe delivers to 25 countries in Europe, including France, Spain, Cyprus and Malta.

The Littlewoods Europe site features over 10,000 product lines, from core categories of clothing, footwear, toys, kidswear & homeware.

About Littlewoods Europe
Littlewoods Europe launched on 27th August 2009 and is aimed at women looking for the convenience of home delivery from one of their favourite British online retailers. The delivery cost is EUR5 regardless of size of order. Delivery is within 10 working days, with 28 days home approval guarantee. Littlewoods Europe currently delivers to 25 European countries including Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Spain and Sweden.

The Littlewoods Europe site features over 15000 product lines, from core categories of clothing, footwear, toys, kidswear & homeware.

Baltimore, MD – January 24, 2012 – Online retailer AboutCurves.com, a provider of plus size lingerie and accessories, is seeking aspiring plus-size models to help spread the message of size acceptance and beauty at any size throughout the fashion industry.

An upcoming photo shoot for the lingerie retailer will show off a wide variety of new plus size lingerie products. These photo shoots allow the retailer to challenge the idea that women have to fit into a certain mold in order to be attractive and that women of varying body types have limited options with respect to lingerie.

“We hold our own photo shoots because we think it’s so important that our customers can visualize what they would look like in our products,” says KC Culver, one of the company co-founders. “For that reason, we choose models with a variety of body types. We’re fighting against companies who care only about profits and show customers photos of size zero women in their lingerie.”

The date for the shoot has yet to be determined, but the location has already been decided upon and will take place in Maryland. Models who depict real plus size women are encouraged to contact the retailer about this open audition by calling 1-877-CURVY ME (1-877-287-8963) or emailing customercare(at)aboutcurves(dot)com.

The plus size models of Aboutcurves.com are size 16-22 and are working women with families and real lives. About Curves Plus Size Lingerie uses models of varying body types allowing users multiple views of their product on models with different assets and body shapes.

Anyone attempting to participate should be prepared to divulge information including of age, contact information, a photo, and a description about why the applicant feels like she would be ideal model plus size lingerie for AboutCurves.com and represent real plus size women.

The company carried out a similar photo shoot (last year, months ago, please tell me when this was), which was filmed and later featured on Women’s Entertainment Television, that offers a glimpse at what an About Curves Plus Size Lingerie photo shoot involves.

About AboutCurves.com
About Curves was established in 2001 by Robin Bryan-Culver and KC Culver, a mother-daughter duo who were frustrated with the lack of options for plus size lingerie as well as the misrepresentation of plus size women within the fashion industry. About Curves Plus Size Lingerie was founded with the intent of providing lingerie and accessories to address the need for viable options for woman of sizes that have been generally ignored by the majority of the fashion industry.

Using a process that ensures quality and comfort for all potential customers of AboutCurves.com, the company ensures that real women everywhere will be comfortable and confident, no matter what kind of lingerie they purchase.

Plus size clothing retailer Taste-Fully is giving away clothing to encourage others to “Get Free and Give Free” by helping those in their local community.

Taste-Fully.com has just gone live with “Get Free, Give Free” in hopes that women who get free plus size clothing through this arrangement will, in return, give freely of their resources to their community.

When Taste-Fully officially launched its e-commerce website, Taste-Fully.com, in Spring 2010 the retailer had one goal in mind. That was to provide tasteful clothing for the full-figured woman that was easy to afford.

Quickly, the company realized that its goals easily aligned with needs of its local community in Los Angeles. Soon emerged in-home clothing parties, at which women would gather at the home of a friend to discover racks and tables of affordable plus size clothing that would not require regret or great sacrifice to purchase.

From an online focus, to hosting in-home clothing parties, followed by larger public events such as “Ladies ‘Noon Out”, the plus-sized retailer has continued to serve the community throughout its growth and would like to encourage women of other communities to do the same.

“The way the initiative is structured is simple. There are 50 pieces of plus size women’s clothing reserved for the first 50 women to claim an item for themselves and pay only for shipping. We ask that the women let us know how they plan to give free, or, how they are already doing so. There’s an endless list that comes to mind when thinking of the acts of giving that could result from this,” says Desiree Alysse, Founder of Taste-Fully.com.

A few of the Give Free ideas Taste-Fully.com suggests are:

• Giving an item of clothing to a person who may be in need
• Providing a meal – large or small – to someone asking for assistance
• Collecting plastic bottles or other recyclables and donating them to a person or family experiencing hard times

The concerns of many people during this end of the year season include what to wear for an upcoming dinner party, where to shop for the bests gifts and which wall to place the new television on. Others consider the end of the year a time to wonder where the next meal will come from, contemplate how essential bills will be paid, and possibly brave the elements of living on the streets. In reality, for the later group, their concerns are likely to last much longer than just a season. Why not start giving free today… and don’t stop?

Scrubs manufacturer Sassy Scrubs announces the release of the first item in their new “Chef & Home Cooking” line. Their new plus-sized Apron (for sizes up to 9XL) is the first step in moving their custom-made products out of the doctor’s office or hospital, and into the kitchen.

Sassy Scrubs, a US based scrubs and uniform manufacturer, announces the first addition to their new “Chef & Home Cooking” line of products. Their newest offering is a Plus-Sized Apron, which is designed to fit up to a size 9-XLarge. This is the first of several new items to be unveiled in this exciting expansion of their current product line.

Best known for their custom made medical and nursing scrubs, Sassy Scrubs President, Karen Bradley states:

“Due to the overwhelming increase of requests from our customers for fashionable products that can be used by chefs and home based cooks, we’ve decided it was time to expand our current product line. Our goal is to offer products that can be both fun and fashionable at home or on the job. Adding a plus-sized option for our aprons was a natural expansion of our Company’s current business philosophy, making our items available to everyone, no matter what your size.”

The company’s new apron will fit up to a size 9XL, thereby providing a product that is difficult to find in the general marketplace.

For decades, everything from calico dresses to microfiber tops have been protected from spatters and stains by the wonder of a simple apron. In the age before washing machines and stain removers, grandmothers and moms, cooks and teachers knew of the importance and usefulness of a sturdy apron. Melding fashion and utility in apron design was one way the homemaker of days past was able to practice skills and create a lovely garment, while still producing a practical utensil for her kitchen, and her life. Practicing skills borrowed from quilting, embroidery, and other needle arts, homemakers often decorated this useful kitchen tool to brighten their day, and to demonstrate their level of skill in these areas. Today’s resurgence of interest in aprons revolves not only around the utilitarianism of the simple smock, but more so around a new-found appreciation for the art and skill exhibited in the beautiful details of this useful garment.

Because Sassy Scrubs makes their Aprons from hundreds of fabric choices, they have become experts at creating a striking, yet useful garment, geared to the individual tastes of each customer. Whether their Apron fabrics feature dragonflies or vegetables, guitar picks or horses, the fashion element added to their custom made Aprons is as unique as the garments are useful. Bradley states:

“We have become fascinated with how these useful garments can be constructed with durability and utility, fashion and individuality in mind.”

Sassy Scrubs will soon be releasing their new Chef’s Hats for their “Chef & Home Cooking” line, as well as a new plus-sized scrub top featuring sporty and fashionable stretch side panels. For more information, please visit them at http://www.sassyscrubs.com.

About Sassy Scrubs
Begun in Upstate New York, Sassy Scrubs is still located in a small rural town. Each garment ordered is carefully cut and sewn individually so their seamstresses “own” each garment they produce. The seamstresses care about their workmanship, and their quality shows in each piece produced. Sassy Scrubs was the first company to offer print designs in scrub wear and the first to offer cotton as a fabric choice. The company also saw the need for a broader size base, offering sizes from XXX-Small to 9X-Large in Petite or Tall scrubs.

Award winning plus size clothing chain Evans has just launched in the USA to offer a wide range of apparel options for curvy ladies.

In time for winter and the Christmas party season, plus size ladies can find everything they need to look gorgeous for all occasions at Evansusa.com

Whether a shopper is looking for plus size jeans for a weekend of fun or a sensational party dress, it’s all available online at Evansusa.com. Sizes start at US size 10 and go up to US size 28.

To find a specific item of plus size clothing, customers should visit the Evansusa.com website and scroll through the drop down menus on the top bar. Apparel is divided into categories such as tops and tunics, dresses, knitwear, jeans and denim, leggings and jeggings, coats and jackets and pants.

Each category is further divided into sizes and color, making it fast and easy for shoppers to find every item of plus size clothing they need.

Evans plus size clothing collection has been specially designed to make sure there are outfits for all occasions – from day to night. Shoppers can browse by occasion if they click on the ‘Shop By’ tab on the top bar of the Evansusa.com homepage. With options for work wear, party wear or holiday shop, it’s simple to find exactly what you need when you shop at Evansusa.com

To guarantee a perfect fit, shoppers can access online sizing guides as well as videos explaining to women how to measure their bodies to find out their correct size. There are guides for clothing and swimwear under the apparel tab and guides for lingerie, shoes and jewelry under the relevant tabs. Plus an explanation about how to shop for your shape as well as your size – with explanations of hourglass, apple, pear and busty shapes – so it’s even easier for shoppers to find something that will flatter and suit their shape.

To find style advice, shoppers can see what other ladies have bought by visiting the Evans Facebook page. Customers are invited to share their comments about shopping at Evans and the Evans team post messages and offer advice. It’s a real community spirit!

Evans has also introduced a regular newsletter to give customers style advice and details of special offers and sales. Signing up automatically enters the subscriber into a prize draw with an opportunity to win a shopping spree worth $1000.

Delivery is fast and easy. All orders placed online can be delivered to most places in Mainland USA in days. Should the item not be as described, customers can return it by following the relevant instructions online. Delivery is $10 or free when shoppers spend $75 or more.

About Evans:
Evans is a plus size ladies fashion retailer with over 300 Evans stores around the UK and Ireland. We wanted to bring our passion for plus size fashion to the US with Evansusa.com.

Evans has special expertise in designing, fitting, styling and an intuitive understanding of our customers’ view on body image. Shopping online with us is easy and can be done from the comfort of home, any time of day.

Sonsi, the award-winning online shopping and social destination for women sizes 12 and above, announced that it is partnering with plus size supermodel Emme to launch “From Emme’s Closet to Yours“, a four-week campaign designed to give women wearing plus sizes inspiration when it comes to achieving their full fashion potential, day or night. Using Fashion Genius™, Sonsi’s revolutionary new online “style and fit” technology, Emme will create and share head-to-toe looks to take her through every occasion of her life, from business meetings and yoga workouts to family activities and evening events.

Beginning Monday, October 17th and continuing through Friday, November 11th, Emme will reveal three fall ensembles each week, giving customers unprecedented insight into her daily life as she chronicles her weekly wardrobe picks in an online diary at Sonsi’s social site, SonsiLiving.com. Emme will share the trends, styles and silhouettes that keep her looking and feeling her best, giving her fans advice on how to incorporate the season’s hot new colors, patterns, textures and shapes into their own closets. Customers will be able to view and shop Emme’s wardrobe picks in Sonsi’s special “Emme’s Closet” collection.

“Building a wardrobe that suits your lifestyle needs and personal style makes life so much more enjoyable. I’m looking forward to showing curvy women how I use Sonsi’s Fashion Genius to put together outfits for my own busy life and hope that it will give them the confidence to put together their own great fall looks,” says Emme.

Acknowledging that Sonsi has become a go-to resource for plus size women who want to shop a variety of fashionable brands — from sister brands Lane Bryant, Fashion Bug and Catherines, to other favorites such as Kiyonna™, Sydney’s Closet, IGIGI by Yuliya Raquel and Sealed With A Kiss Designs — in one convenient place, Jill Hutchison, Director, Sonsi.com, expects the “From Emme’s Closet to Yours” campaign to strike a chord with American women who are size 12 and above.

“Emme is the perfect role model for our customer,” says Hutchison. “She’s an advocate for full figured women, helping them to achieve their personal best through strong bodies, strong minds and a strong self-image. She uses her love of fashion and her inspirational website, EmmeNation, to help women see that beauty is an attitude that comes in all shapes and sizes, and has proven, above all, that if you are comfortable in your own skin, nothing expresses your confidence and personality more than fashion.“

About Sonsi®
Launched in June 2010, Sonsi® offers one of the largest online assortments of plus-size women’s apparel, accessories and more, specifically for women size 12 and up. Recently named Best Plus Multibrand Retailer in About.com’s 2011 Readers Choice Awards, Sonsi® brings women over 300 notable brands in a variety of styles and price points such as Sydney’s Closet®, Kiyonna™, Lane Bryant®, alight, Catherines®, Fashion Bug®, Sealed With A Kiss Designs, Cacique®, IGIGI by Yuliya Raquel and many more. SonsiLiving®, the social side of Sonsi®, is an online social community where women can stay informed with expert information and advice covering topics such as fashion, beauty, health, relationships and more. Sonsi, Inc. is a wholly owned subsidiary of Charming Shoppes, Inc. (Nasdaq: CHRS).

About Emme & EmmeNation
Emme, the world’s leading plus size model, advocates fitness, health and self-esteem for women of all ages. People Magazine twice selected Emme as one of the “50 Most Beautiful People” of 1994 and 1999, and Glamour Magazine has previously named her “Woman of the Year.” Emme’s conviction that beauty comes in all shapes and sizes is conveyed through her first book, True Beauty: Positive Attitudes and Practical Tips from the World’s Leading Plus Size Model (Putnam/Perigee) as well as through her inspirational website, EmmeNation.com. EmmeNation is a new, multi-platform community, created from Emme’s professional and personal experiences, and designed to encourage wholeness in women’s stressed and segmented lives. EmmeNation offers women the guidance and support to build a personal body, mind and spirit connection through events, digital channels and strategic business partnerships.

Yandy.com, online retailer of Halloween costumes and lingerie, offers plus size customers one of the largest selections of plus size costumes available on the web, with nearly 300 different products in stock in a variety of sizes.

“There is a gaping hole in the plus size Halloween costume market that we hope to help fill,” said Chad Horstman, Yandy’s CEO. “We feel our industry overlooks the importance of having a wide selection of plus size costumes and, because of that, we strive to offer our customers as much variety as possible.”

Since Yandy offers such a large selection of costumes, the standard French Maid or Nurse costumes are not the only option for plus size shoppers. With nearly 300 plus size costumes, broken down by simple categories, customers can find exactly what they want without having to navigate through standard sized products. Categories like Plus Size Animal Costumes featuring sexy kittens and mouse, Plus Size Pirate Costumes with more than 20 different styles and 35 additional costume categories, shoppers can be whatever they choose this Halloween, without as much of a restriction they may have been used to in the past.

In addition, each product on Yandy offers a size chart created specifically for the product featured complete with bust, waist and hip measurements. Yandy has a variety of sizes available, ranging from 1X through 4X sizes to ensure that every shopper will find a costume that is an appropriate fit for them.

At Yandy, each order over $70 receives complimentary shipping, including during the busy Halloween season!

About Yandy.com
E-commerce is on the rise and Yandy.com is one of the largest online retailers of lingerie, sexy Halloween costumes, cheap Halloween costumes, swimwear and clothing on the web. Founded in 2003, Yandy boasts more than 6,500 products always in stock at easily affordable prices. Yandy ensures that every customer will receive a safe, secure and private online shopping experience and is backed by COMODO online security and Google Checkout. Yandy is dedicated to customer service and only sells what is in stock which allows for quick, same day shipping. Offering the highest quality products at the most affordable prices in the market, Yandy has become a leader in ecommerce. Yandy works closely with all of the manufacturers they distribute for and hand select all of the items on the Web site to ensure customers have the largest and most diverse collection to choose from. In addition, the customer service team at Yandy is unrivaled. With attentive and helpful operators, should a question or problem arise, the customer service team at Yandy is always willing and able to assist. At Yandy, every customer can be sexy.

The new arrivals of plus-size lingerie include lace bras and knickers, underwear with pretty embellishment, shapewear and bright new coloured designs as well as everyday t-shirt bras and cotton knickers.

To guarantee that women choose the right plus size lingerie for their shape, Evans has devised an easy-to-use size guide. With more than 85% of the population wearing the incorrect size evans.co.uk now provides a bra-fitting video to make the measuring process really easy to understand. Bras are available from evans in sizes 38-50 and cup sizes B-H with briefs available in sizes 14-32. Shoppers can access the guide by clicking on the top bar features tab on evans.co.uk.

The key new styles of plus-size lingerie Evans has this Autumn are:

• Purples: Plus size lingerie in purple suits both light and dark skin tones and this Autumn it takes on a fresh twist with light purple and mauve colours as opposed to deep purple, which is more suited to Winter. Look out for lace bras, cotton bras and lace knickers in this fresh shade.
• Lace: Plus size lingerie is getting more interesting this Autumn thanks to a new lovely lacy touch. Look out for floral lace bras, stripe bras with lace trims, support bras with lace detail, lace knickers, and lace shorts. Lace is an easy way to add a feminine touch to your lingerie draw – less scary than experimenting with new colours or prints.
• Embroidery: Embroidered lingerie always looks spectacular and this Autumn we’ve seen some lovely black plus size lingerie embellished with purple – Autumn’s fresh new colour. Lingerie embellished with floral designs also look lovely, such as a black bra embroidered with white and pink flowers. Matching an embroidered bra with embroidered knickers should make you look and feel super special as it boosts your confidence when you feel good in your underwear.
• Pinks: White used to be the traditional colour for everyday cotton underwear but this season it’s time to try pink. You can get plus size briefs in packs of three, featuring different shades of pink from light to mid to dark. Or have some fun with pink polka dot briefs or slogan knickers printed with words like ‘Love’. Think pink!
• Shapewear: Look out for tummy control knickers, waist cinchers and padded bras, now available in lace designs as well as blacks and nude. It’s getting pretty as well as practical.

Evans is a plus size ladies fashion retailer with over 330 evans stores around the UK and Ireland. Shopping online is easy and can be done from the comfort of home, any time of day. There is a great range online exclusives available that you won’t find in-store and international delivery to more than 100 countries.

The AdoraOm active wear collection becomes available via an online shopping boutique in October, 2011.

Superstar Plus-Size Model, Danielle Line, known for her girl-next-door good looks and natural beauty, has been contracted as the face of AdoraOm. Danielle’s role is as a “Curvy Consultant” for the new plus-size premium active wear brand by My’Om Active, LLC.

After performing as the company’s fit model for their breakout collection, AdoraOm chose the award-winning Los Angeles based plus-size model that has graced countless runways, websites, print ads, and catalogues, as well as magazine editorials, including Plus Model Magazine. In addition to her role as Curvy Consultant, Danielle will also oversee the free online personal shopping experience for the AdoraOm community.

“Originally, Danielle was hired to be our fit model. As we got to know her on a more personal level, we realized she embodies what we are exclusively about: empowerment through a healthy and self loving lifestyle. Although seam placement and fit are important to us, more importantly, AdoraOm is about relationships, friendships and elevating one another,” explains Jodi Geiger, a founding partner.

Danielle is all too familiar with the challenges plus size women must overcome to be more active, healthy and simply comfortable. According to co-founders Stacey Goldstein and Julie Koenig, “Danielle fits exactly who we are.” The company’s creed, “There’s Room for Every Body,” exemplifies Danielle’s personal philosophy and further emphasizes the company’s goal to, not only dress fuller figures, but also to create a lifelong bond with their customers and their lives. The brand AdoraOm is much more than a clothing company for plus-size women; it is a lifestyle company which encompasses all arenas of healthy living.

Danielle Line is preparing to spark a passion for all plus size women to dress confidently, comfortably, and to incorporate a healthy lifestyle. In her new role as “Curvy Consultant,” Danielle will promote the AdoraOm collection, which currently includes active tops, bottoms, capris, jackets and headbands, proudly designed and assembled in the USA. All pieces have been created and fitted for plus-size women, using the finest fabrics and the most appropriate sewing techniques to fit and flatter the fuller figure. As Danielle has learned to use her inner beauty to express her outer beauty, she will focus on empowering others to do the same wearing the new AdoraOm collection.

AdoraOm will be ready to greet online shoppers, October 2011. Visit http://www.adoraom.com to sign up for their newsletter or chat directly with Danielle and learn more about the AdoraOm brand.

For more information, contact Danielle Line via email at danielle@adoraom.com, visit her website: http://www.danielleline.com or call AdoraOm at: 1-800-936-2311.

House of Brides introduces its new specialty store, the Diva Plus Size Bridal Boutique. The boutique joins House of Brides’ other specialty stores, which include the Occasions & Quinceanera Boutique in Schaumburg, the Occasions Boutique in Glen Ellyn and the recently opened Quinceanera Boutique in Glen Ellyn. Diva Bridal Boutique specializes in plus size wedding dresses sizes 18 – 40.

House of Brides was established in 1929 and has been dressing brides for 82 years. Along with changes in wedding fashions and trends, they have also seen a change in their customers’ sizes and shapes. “Nearly fifty-percent of our brides wear size 12 or larger now”, states Eva Buziecki, President. “This is a major shift from even a decade ago when our average bride wore a size 8 or 10”.

A recent study by the John Hopkins Bloomberg School of Public Health confirms U.S. women ages 20 – 34 are experiencing the fastest increase of overweight and obesity rates among demographic groups. With the average marrying age of 28 for U.S. women, a growing majority of today’s brides are considered plus size by bridal industry standards.

House of Brides recognized this early on and modified their sample buying to add larger size wedding dresses to the inventories of their 6 bridal salons. However, president Eva Buziecki knew that having women sized styles wasn’t the only concern for this bride. “A plus size bride faces unique challenges when buying a wedding dress. They are discouraged by small samples, limited selection of off-the-rack styles and the overall shopping experience. We created the Diva Bridal Boutique to provide plus size brides the ultimate in selection and service”.

The Diva Bridal Boutique is the first store in the country devoted to real size women. The boutique is stocked with designer wedding dress samples in sizes 18 – 40 and “W” sizes only. Brides can try-on samples in their sizes instead of the typical sample sizes of 10s and 12s. The gowns are from leading designer collections and in the latest styles.

House of Brides understands plus size brides tend to shop closer to their wedding dates and often purchase off-the-rack. Diva Bridal offers special order gowns but also a wide selection of immediate delivery dresses. Nearly every wedding dress in the boutique is available to buy off-the-rack. New samples are continually added to keep the inventory stocked and current.

Perhaps the most important feature of Diva Bridal Boutique is the experience. Diva Bridal is a contemporary space with an inviting atmosphere. It has private dressing rooms and stage areas. The wedding dresses and products are specialized to the customer. The expert consultants understand the importance of dressing the plus size silhouette and the trained seamstresses ensure the best in fit. The Diva Bridal Boutique caters to the plus size bride giving her the special shopping experience every bride wants.

The Diva Plus Size Bridal Boutique is a one-of-a-kind store specializing in dressing brides, sizes 18 – 40. The boutique is another example of House of Brides continuing to grow its brand and customer base. Other efforts currently in consideration are the opening of 6 additional stores in Illinois plus stores outside the state and the company going public. Also, House of Brides is exploring options for domestic and international partnerships to advance as a global company.

The Diva Bridal Boutique is open 7 days a week. The boutique is located at 1184 Roosevelt Road, 1 door west of House of Brides in Glen Ellyn. House of Brides’ 6 bridal salons also offer a wide selection of plus size wedding dresses. Salons are located in Chicago, Glen Ellyn, Oak Lawn, Aurora, Orland Park and the World’s Largest Wedding Store in Schaumburg. Visit http://www.houseofbrides.com for directions and hours.

Bringing together great value for money pieces for the fuller figured woman, the new women’s clothing range offers an affordable fashion collection for women to quickly and easily update their look for the new season with the latest styles for the autumn and winter months on a budget.

From coats and knitwear to jeans and dresses from both their own brand line as well as names like Joanna Hope and Changes by Together, the new plus size clothing collection has something for all occasions and individual styles, making use of this season’s key looks and shades that make easy to wear and versatile additions to any wardrobe.

There are also new footwear styles for the season too including practical winter boots, stylish ankle boots and also introducing evening shoes for the party season too, with many in a choice of foot and calf widths too. Shoppers will also find new lingerie collections too with bras in A-JJ cups and 34-56 backs as well as some K and L cup bras too, while the latest lingerie pieces offer briefs, nightwear and shapewear in sizes 12-34.

JD Williams have also launched a Petite collection for autumn 2011 too, which has been designed for women under 5ft1 with a selection of trousers, skirts, dresses, tops and coats in shorter lengths, offering petite plus size women the perfect fit when it comes to shopping online.

The newly redesigned website and brand new plus size fashion collection for Autumn 2011 is available to buy online now. You can also choose to pay now or spread the cost by paying on your account. Visit JD Williams website: http://www.jdwilliams.co.uk .

This has been a long awaited collection; I know that many plus size women look up to Queen Latifah for her sense of style and confidence, so this Queen Collection will be very much welcome within the plus community! Having said that, I was slightly disappointed to see that the sizes of most items in the collection go up to just 3XL: this will surely leave some women disappointed, especially seeing the gorgeous styles available in this collection.

I’ve browsed around and so far I am loving the Suede Moto Jacket with leather trim and the Sequin Tim V-neck Tunic. I do hope more styles are added on to this collection, and more importantly it is expanded to cater for women sized over 3XL.

Besides sweaters, jackets, dresses, jeans, leggings and ponchos, the Queen Collection also includes a variety of stylish handbags and accessories.

So, what do you think of the long awaited Queen Collection?

The wonderful Gabourey Sidibe was this month spotted strutting her stuff wearing a fabulous IGIGI dress. Show above attending The Cinema Society & Altoids screening of The Weinstein Company’s “Our Idiot Brother” in New York City, Gabourey is wearing the Iliana Knot Dress in purple from IGIGI by Yuliya Raquel. I love the look… what do you think?

New knee high boots, ankle boots, wedge heel boots and biker boots mark the start of a new season of beautiful boots available at evans.

Online PR News - Award-winning plus-size ladies clothing retailer evans is helping women step out in style this Autumn with a new range of boots. Women visiting evans stores and evans.co.uk will find a great range of fashionable styles to suit all tastes available in sizes un-available in regular high street stores.

One of the benefits of buying boots at evans is they come in sizes 4 -11 with wide fit E and extra wide fit EEE. They are specially designed to give extra room around the calves so customers feel comfortable and content in their boots from the tips of their toes to the length of the rim.

To take the guesswork out of choosing the correct size for their feet, customers can consult an online fitting guide and fitting video at evans.co.uk. This is located in the Behind The Curve area on the top bar of the homepage and shows customers where to take measurements that determine their shoe size.

Armed with the correct size, new Autumn styles include:

• Biker Boots – perfect for busy days out and about, battling the elements. Or simply to add a rock chick element to any outfit
• Brogue Ankle Boots – can’t decide between a shoe and a boot? Now you don’t have to as evans has made one of it’s most popular shoes, the brogue, into a boot. Perfect for Autumn’s preppy look. Wear with leggings and an oversized shirt or blouse.
• Knee High Boots – the ultimate Autumn boot as you can wear them with jeans as well as knee length skirts. Browns and tans are the key colours for 2011.
• Ankle Boots – Ankle boots look lovely with jeans, offering your feet more protection than court shoes, which is ideal for damp days. Lace up ankle boots support your foot so you can wear them from day to night. The suede pairs are lovely for evenings as they’re strokeably soft.

Before making a purchase at evans.co.uk, shoppers can look at ratings and reviews by other customers who are invited to review their purchases in terms of fit, design, quality and value.

Orders placed at evans.co.uk can now be delivered to more than 100 countries around the world.

While online, customers can also join the community of evans shoppers by reading our ahead of the curve area and the Fashion Fix blog. There is an option to sign up for evans newsletters to keep up to date with style advice and offers.

TORONTO, Aug. 2, 2011 /PRNewswire/

“For years, curvy women have lobbied retailers to use genuinely full-figured models,” site administrator Heinrich Saint-Germain explains. “These calls have largely been ignored. In fact, the plus-size fashion industry has flouted public wishes by making its models even skinnier. But shrinking the size of plus-size models to gain grudging acceptance from the anti-plus ‘regular’ fashion industry does nothing but eliminate the larger body type from fashion altogether.”

But what about the claims that, according to survey results, full-figured women don’t wish to see larger models, and that thinner models are “aspirational”?

“Myths,” Saint-Germain argues. “No one has ever revealed what these supposed surveys looked like. Many variables that have nothing to do with size could skew such results.

“Far from being aspirational, faux-plus models distract from the clothing. Customers focus on inadequate model size and loathe the false advertising. But when the models are authentically full-figured, customers are satisfied and can appreciate the fashion.”

And what about padding thinner models to pass them off as plus-size?

“Ridiculous and offensive,” Saint-Germain states. “It’s a clear acknowledgment that the models are too small. Instead of taking semi-plus models and padding them, companies should use more generously proportioned models who need no artificial enhancement.”

So why does the practice exist?

“Some plus-fashion professionals have a minus-size bias and favor models with thin-looking features,” Saint-Germain contends. “But that’s not what the public wants. Customers wish to see models who truly look plus-size, whose faces and figures exhibit actual fullness. Aspirational beauty, yes — but in a size 18.”

In response to the common excuse that modeling agencies don’t supply larger talent, Saint-Germain identifies numerous prominent fuller-figured models.

“At this year’s Full Figured Fashion Week, models such as Kelsey Olson, Katherine Roll, and Lindsey Garbelman, size 16s and 18s, were among the most popular stars. These curvier models wore the same fashions on the runway that the participating brands typically display on skinnier models in their print advertising, and in every case, the clothing looked better on the fuller-figured models.”

Saint-Germain also highlights advances in the international market. “Vogue Italia gave Sophie Sheppard, a British size 18, a five-page editorial in its July issue. In Brazil’s recent Fashion Weekend Plus Size, the top model was Mayara Russi, a U.S. size 22.

“There is no reason why the American industry can’t feature size-22 models — or at least size 18s. If one agency doesn’t offer models in this size, a client can go to another agency and find them there. These models do exist, and the public is clamoring for them.”

Jessica London expanded its own proprietary collections, along with adding high end guest designers such as Svoboda® and Coleen Bow.  In fact, Jessica London is offering a modern look for all of its collections with a broader selection of leather and outerwear, improved fits in all of its pants and skirts, suiting for the professional woman, and dresses that keep fashionistas ahead of the style curve.  Customers will also find real-feel videos at JessicaLondon.com providing women a closer look at colors and textures, as well as a better idea of how to wear the brand’s fashion pieces.

“With 62% of U.S. women wearing a size 14 or larger, the Jessica London team is pleased to provide stylish clothing that is designed for fuller figures and reflects the colors and trends seen on fashion runways,” said John Mallon, Senior Vice President/General Brand Manager for Jessica London.  “Our Fall 2011 collections will inspire women to enhance their wardrobes with trend-setting designs that will carry them through the fall/winter season and into the New Year.”

Since 1997, Jessica London® has brought quality career, casual and special occasion fashion, plus classic, easy-to-wear separates, comfortable lingerie and shoes to women sizes 12 to 32, including petites and talls.

Visit JessicaLondon.com and order from Jessica London®’s 2011 Fall Collection, or call (800) 784-1667 anytime 24/7.  You can also find fabulous Jessica London® fashions at OneStopPlus.com®, the world’s first and only web-mall for plus-size women and big and tall men.

Customers and fans can also stay up-to-date with the latest Jessica London® styles and trends via the brand’s official blog, Facebook and Twitter pages, as well as OneStopPlus.com’s online web magazine created to share fashion tips, hot trends and new must-have products.

Plus-size lingerie retailer About Curves is coordinating the blogging efforts. “We’re hoping to get a lot of support and to help bring more awareness to these issues,” says KC Culver, co-founder of AboutCurves.com. “We’d love to do this again every year.”

In addition to blogging, About Curves is also helping to promote the National Association to Advance Fat Acceptance (NAAFA). Since 1969, the NAAFA has been dedicated to ending size-discrimination in all of its forms. The non-profit’s goal is to help build a society in which people of every size are accepted with dignity and equality. The About Curves blogging charity campaign helps shed light on these issues by providing an opportunity for individuals to share their own experiences and suggestions.

Blogging participants that raise the most money through their blogging efforts have the chance to win a $200 gift certificate to spend on the AboutCurves.com website. “All women deserve to celebrate their curves, no matter what size they are. The media shouldn’t be a reason as to why you don’t feel comfortable with your body,” continues KC. “It’s as if people are oblivious to these messages. I want every blog, website, and Facebook page to be bombarded with messages of size-acceptance.”

People may get involved by, (1) promoting the event on their website, (2) donating to the cause, (3) participating in the event, and (4) spreading the word via social media.

To find more information about this event, go to http://www.aboutcurves.com/charity.

About AboutCurves.com

About Curves was started in 2001 by mother-daughter team Robin Bryan-Culver and KC Culver, who were frustrated by the lack of options available to women who do not fit the “model mold.” Their mission is to provide women with the ability to feel sexy and encourage women of all shapes and sizes to celebrate their curves.

Every product offered by About Curves is personally approved by a team of discerning shoppers and modeled by plus size women in About Curves’ very own photo shoots. About Curves owners pride themselves on their insistence that women should not be made to squeeze their bodies into outfits that are uncomfortable, disrespectful, or poorly made, as is often the case across the apparel and lingerie industry.