Myer and Big W Launch New Clothing Ranges For Curvy Women in Australia

Sydney, July 11, 2011 (Global Fashion Wire) – The plus-size market grows as Myer (ASX:MYR) and Big W launch new clothing ranges for curvy women.

Two of Australia’s biggest retail giants Myer and Big W are finding the right fit for the countries curvaceous population by introducing plus-sized clothing ranges.

Prior to this launch customers have been somewhat dissatisfied with the plus-size garments on offer, complaining about their poor cuts and lack of trends. This has resulted in customers turning to online retailers that cater more readily to their needs.

Myer’s new in-house brand will be designed by an internal team replacing its former range “Big is Beautiful“. Jo Lynch spokeswoman for Myer declares “this as an opportunity and a growth area given increasing demand.” While the range is currently untitled it will fill shelves later this year.

Discount department store, Big W will launch its Avella summer clothing line this month. The range offers a wide range of affordable shirts, pants and jackets for shapely women sizes 16 and up. “This is the first time we have created a range especially for plus sizes, rather than simply sizing up clothes really suitable for smaller figures,” Benedict Brook of Big W states.

The marketing campaigns for both stores will be fronted by size 16 Australian model Robyn Lawley, who is not only beautiful but a role model for curvaceous women. These ranges come at an opportune time as Australian waistlines are growing and shapely customers demand clothes that suit both their style and finesse.

Beyond the Rack Goes Plus Size

Beyond the Rack, North America’s premier members-only online shopping club, are today launching a fantastic plus size clothing category which they are aptly calling Full-Figured and Fabulous!

For those unfamiliar with Beyond the Rack, they offer their members designer brand apparel (and many other items) at seriously discounted prices – up to 70% off retail prices in fact!

This brand new Full-Figured and Fabulous category will carry sizes in ranges 16 to 24 and 1x to 3X, and will include casual attire such as tops, dresses and jeans, as well as swimwear. Brands like Seven7, Onyx Nite Dresses, Sharagano, Carmen Marc Valvo, Rocawear, One World, Dereon, Red Woman, Spiegel and Baby Phat will feature in this brand new section at Beyond the Rack this month.

Pasazz.net Readers Get $10 Shopping Credit!

To celebrate this new launch Beyond the Rack are offering all Pasazz.net readers a $10 shopping credit. Simply head on to Beyond the Rack using this link, register to become a member and you will be automatically allocated the $10 credit. So go on, sign up and enjoy! Becoming a member is completely free.

Tennille White Debuts Her Spring 2011 Plus-Size Collection on BET’s Rip the Runway

Tennille White, the plus-size style maven and go-to-girl for luxury apparel for women sizes 14+, debuts her Spring 2011 Collection on Rip the Runway, airing Monday, March 21st at 9pm EST/ 8pm CST on BET Networks.

Available online at www.TennilleWhiteChicago.com when Rip the Runway premieres, these new sultry yet sophisticated designs will bring the plus-size fashionista’s fantasy to reality. Radiant color and urban chic are the two pillars for the Tennille White Chicago Spring 2011 Collection. “I pushed the accelerator on the sex appeal when designing this line,” White said. There is nothing Plain Jane about these unimpeachably contemporary looks. Whether it’s the bold color palette or the get-your-party-on dresses, the fab factor is dialed way, way up! “Many of the pieces have the airy volume of the perfect spring holiday outfit and I am so anxious for the Tennille White Chicago enthusiasts to get their hands on these luxurious pieces.” Ms. White has her finger on the pulse of how the modern plus-size woman dreams of dressing and no one has a more exuberant touch for figure flattering silhouettes.

Back for the 2nd consecutive year, Tennille White once again brings the audience to their feet on BET’s 7th annual celebration of fierce fashion and the hottest music. Other designers include Rachel Roy, LaQuan Smith, WISB “Way It Should Be”, Man vs. Machine and Lila Nikole. The musical heavyweights this year include Wiz Khalifa, Keri Hilson, Fabolous, Lloyd, Melanie Fiona, Miguel and New Boyz. This year’s show promises to be the hottest one yet when True Blood and Desperate Housewives star Mehcad Brooks joins forces with Victoria’s Secret supermodel and Celebrity Apprentice star Selita Ebanks to host the mash up of music, style and fashion.

Tune in Monday, March 21st at 9pm EST/ 8pm CST on BET Networks and watch the Tennille White Chicago Spring 2011 Plus-Size Collection Rip the Runway.

Plus Size Diva Sherrie Keys to Launch Clothing Label

Beautiful, articulate, with razor-sharp intellect, Chubby Girl Records CEO Sherrie Keys is staking claim that her business formula is recession – proof.  The plus-size singer and fashionista is in early stages of launching a clothing line targeting the plus-size consumer.

Keys founded the label on the belief that plus-size women deserve fashion equality and that the demographic has strong growth potential in an otherwise stagnant retail market.

“My fashion label was created to add sizzle and excitement to plus-size clothing.” Keys states. “I believe women of all sizes should be celebrated and that happiness does not begin or end with a certain size.”

Some might think that being a plus-size diva in an image-conscious city like Los Angeles might prove challenging. The beautiful, vivacious plus-size diva disagrees. She believes that Los Angeles is the perfect city for a plus-size fashion revolution. “Los Angeles is a city for big dreamers. You can’t get any bigger than plus-size.”

“My fashion style reflects casual elegance. My clothes reflect confidence, style and joy. Plus-size women stand out because we have a ‘take no prisoners’ attitude and that’s the joie de vivre that will be reflected in my clothing.”

“The message to plus-size fashionistas should be that living a life with purpose can be achieved at any size. We don’t advocate obesity as a healthy lifestyle choice. We advocate a positive self-image as the foundation to holistic health.”

Keys states that initial test marketing will be done in direct to consumer channels with a full  retail push scheduled for late 2011.